PHANNAN, Waranthorn; LAPTANED, Ungul. Causal factors of brand engagement affecting brand loyalty in the E-sports industry. Journal of Contemporary Research in Business, Economics and Finance, [S. l.], v. 8, n. 2, p. 15–28, 2026. DOI: 10.55214/jcrbef.v8i2.13576. Disponível em: https://www.learning-gate.com/index.php/2641-0265/article/view/13576. Acesso em: 8 sep. 2026.